ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES

ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES

EXCERPT FROM THE STUDY

In this study, our focus was to examine the attitude of consumers towards public utilities  using power holding company Enugu office as a case study. The study specifically was aimed at the ideas, attitude and consumers view about PHC at Enugu metropolis.  To determine the extend to which service of PHC is demanded compared to other public utilities. To find out the impression consumer have about the price of organization service on relations to its quality. To analyse ways of wining consumers favourable attitude and there improve the share among other service.  A total of 30 responses were validated from the enrolled participants where all respondent are drawn from staffs of Lagos state university. Based on the finding of this study, the following conclusions were made:

1. The ideas, attitude and consumers view about PHC at Enugu metropolis is not really good
2. The extend to which service of PHC is demanded compared to other public utilities is high
3. The impression consumer have about the price of organization service on relations to its quality is quite unfavorable
4. There are ways of wining consumers favourable attitude and also improve the share among other service.

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